Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

wsj.com

2 pointsbookofjoe3 comments

https://www.wsj.com/business/autos/harley-davidson-wanted-an...

Not one HD owner I ever talked to wanted an electric motorcycle. Part of the allure of the Harley is the sound of the motor. This is the classic example of a company ignoring what their customers want.

Those customers are aging out, and so the HD brand slowly dies with them. Current average age of a buyer is 50 and continues to rise.

Eventually you run out of old motorcycle enthusiasts who want vroom vroom.

https://www.newsweek.com/harley-davidson-motorcycle-defined-... | https://archive.today/yGxbn

https://www.reuters.com/business/autos-transportation/harley...

https://news.ycombinator.com/item?id=46040988

Reply on news.ycombinator.com