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> Apple never drops prices, never.

The first gen apple TVs were $300.

The second gen was $99.

The first and second 4k gen were $179.

The third gen was $129.

They might not drop prices on existing models, but they have definitely dropped prices on new versions of product lines.

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Ironic that you chose the Apple TV. There's a bit of nuance, and the 3rd gen was $149, not $129 (the latter is Wifi only, when the first two were Wifi+Ethernet).

They then bumped UP the 3rd gen: $249 (+$100) and $199 (+$70).

And the 4th gen has only one option, at $299.

So we've not only "not dropped" prices on the 4K Apple TV, but they've gone up forty per cent.

So what, they still dropped at times. The claim was that they never drop prices.

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