Also, Nietzsche's Last Man
https://en.wikipedia.org/wiki/Last_man
> The last man is the archetypal passive nihilist. He is tired of life, takes no risks, and seeks only comfort and security. Therefore, the last man is unable to build and act upon a self-actualized ethos.
A lot of people ended up on Reddit because they learned that they could append site:Reddit.com to their searches to get better results. Reddit was never exceptionally well-managed or technically impressive, it was just accessible in search results in a way that platforms like Facebook and Twitter became increasingly hostile to in the mid-2010s.
We create new hobbies and niches because human scale arenas are important for us psychologically — so we branch culture to accommodate the necessary number of role performance arenas.
Everybody is playing status games, but we’re avoiding Calhoun-style behavioral sinks by not all playing the same game at the same table.