Whose idea was this? Not very "business-friendly". Of course that is why it is the right thing to do, but it is out of character for this lot.
It's interesting how often "not business-friendly" overlaps with "promotes a free market". Or at least, the meaning of the term when people are talking about economic efficiencies, where prices are public to encourage competition.
That said, anything opposing conflicts of interest and pseudo-bribery from the current administration is indeed uncharacteristic.