Also even small businesses can reach a global (or at least national) audience, and you can't do that with billboards and flyers in your town.
Digital ads, like it or not, are one of the only ways to reach your total/potential market.
Digital ads, like it or not, are one of the only ways to reach your total/potential market.
I asked some magazines for print ads and one issue is 60-150€ in my niche. That’s not bad, I think I’ve blown twice that in digital ads before to help a friend and we got a 2 conversions to a paying customer.
Dunno. Maybe at a large scale digital advertising is where you have to go, but small businesses might actually benefit from… small advertising.