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Anyone could build a search engine too, and many did, but none could dethrone Google in the end.

This is radically different.

This is the Zerg rush era.

Zerg rush lets you build fast. "I can build anything at 10x speed" doesn't mean you can actually change user behavior. That's not an engineering problem, it's mostly a marketing problem, and you probably can't out-market Google. They own the ad platform!

Users will spill over from shitty experiences to non shitty ones.

It's easier to build everything now.

AI is a catalyst and the activation energy is much lower.

High energy (shitty) systems will not prevail.

Unfortunately, I don't think history actually substantiates the claim that users evaluate all their options and migrate away from systems as they enshittify.

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