Have you seen that website? While hocking sweatshop products is highly profitable, and their shipping empire is impressive if not destructive to retail shipping in general. I dont really view them as much of a software company.
But each company will need to decide how to usa AI and if they want to publish "deep thoughts" by Amazon, Inc, its a free country.
Personally, the people token maxxing to me are violating the ethos of what it means to be a software developer, so maybe they arent really software devs.
I cant sum it up in a short write up, but one thing true software devs are NOT is - sheep.
The ones that are can go back into real estate after the bust.