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Comment by sublinear | Hacker News Reader

> This is an impossible psychological barrier to pass for me. Simon and Garfunkel's "Sound of Silence" cannot dissolve into any movie's soundtrack for me when used unironically because I consider it a meme song.

The last time I felt this way, I was still in school and disillusioned. Do you not consume unironic media anymore (or ever)?

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I think a specific song becoming irreversibly memeified is different from a person lacking the ability to engage unironically. I don't know if you're from my generation, but if you are, I imagine what they are experiencing is similar to how we would feel if we watched an old movie with Never Gonna Give You Up played completely straight at a key emotional moment. (But worse, because The Sound of Silence is a very delicate and emotional song, whereas Never Gonna Give You Up is inherently a bit cheesy and fun, so the contrast between the original intent and our experience wouldn't be so extreme.)

There's no such thing as "irreversibly memeified". Just look at all the old pop songs that seemed to be "ruined" until they got a re-release on youtube in the last 8 years or so. They sound totally fresh, especially if you've never seen their music video before. That latter part gets at the root of the problem. It's not really the song, but the presentation. That's how art works. If you stop looking at memes, they stop working. If you start thinking for yourself, the disillusion goes away and is replaced by your own more confident subjectivity.

I can unironically watch American Psycho, for example. It's not that hard.

The Rick Astley meme was always weird guerilla marketing. Unless you've deliberately engaged with the meme, that effect doesn't work. The people who are stuck in that mindset have done that damage to themselves. People used to even joke about actually watching the "for N hours" format to mask their mental health issues, but I'm certain some people actually did it.

I think, without trying to disparage GP at all, that unironic watching is very hard for the generations that came after the 90s. Some gems shone through, like the LoTR movies, which managed to be unironic and good, but the fresh air of “Joss Whedon dialogue”, pointing out storytelling conceits as they were happening live on your screen, let everyone feel smart right when “smart” became the only thing worth being.

AI destroying, at alarming speeds, all the bastions of “smart” I think will lead back to a less ironic mood. “I’m so smart” does not impress people who can reproduce your brilliance by asking Claude for “insights, no mistakes.”

> “I’m so smart” does not impress people who can reproduce your brilliance by asking Claude for “insights, no mistakes.”

I'm not convinced. I'm old enough to remember when people said similar about previous waves of tech (search engines, smartphones, etc.) replacing everything from books and handwriting to thinking. People were talking about "the wisdom of the crowd" and living a "quantified life" as recently as a decade ago.

Being "smart" is not only highly dependent on context beyond what computers can sense or reasonably "live in" (even when you're not querying), but also timing and deeper insight. AI has a very very long way to go if we're even keeping that as a goal for it.

I think it's more often the case that anyone trying to be "smart" can't hide how dumb they are. You're right that nobody is impressed by ego-fragile defensive snark or try-hard quotes. I don't think they ever were though?

They weren’t enough to impress others, but I think they were enough to feel impressive, which is almost as pleasant psychologically.

Joss Whedon, the Simpsons, Letterman, Tarantino, etc. came at a particular time for film and TV too, where everybody watched a ton of formulaic shows and movies which had been influencing each other for decades.

Unrelated to AI, that’s just not true anymore. But also, it’s probably not a coincidence that alongside the parodies and genre-referential humor came a whole range of new types of programming that didn’t fit old genre conventions and arguably displaced them: reality TV, prestige serials, oddball comedy, primetime political talk shows, and later short form and vertical video.

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