There are two threats from AI to this kind of business: 1) that they lose their users because their users use AI themselves to do their conversions and 2) that they lose their users to a wave of similar, shinier, more featureful competitors that spring up because suddenly the suite of features that took years to build in the Before Times can be built with AI. The extra competition could be consequential. I wish them the best, but the task ahead may not be easy. In this post they talk about how their work is meaningful because they feel they are touching people's lives behind the work they do. Will the vibe-coded competitors feel the same? Are we better off now that their paid services can be had for too-cheap-to-meter?