Which seems like it would be good for fixed installations that need to remain undetected, no?
If you're in free space, the surface can't shine its IR differently in different directions, so under FLIR it will just look like the average ambient temperature. This is no better than existing (cheap and light) space blanket camo systems.
From scientific uses (sensors, cables or supports not disrupting experiments) to smuggling/hiding listening devices/trackers or boobytraps in bulk shipments, etc.
So this new tech appears to overcome that shortcoming, for static objects.