I expect for most people that these forms of advertising - directory listings, basic notifications, etc. - aren't a level of cognitive pollution that they notice vs. overly bright billboards, banner ads, search injects, or LLM-injected marginally relevant sources.
I think generally, the issue is around consent and who initiates the information transfer. If I'm actively looking for something, a listing of options is useful. If I look at a shop window, I am actively looking to see what the shop is selling.
It's the non-consensual invasion of my mental space I take issue with. It's like somebody violently shaking you going "BUY BUY BUY".