If Monsanto knows what they're doing, they will corporate buyout this guy and destroy his competing wheat never to be seen again - that's the optimal market solution for maximal profits.
Hope not because many of those old seeds carry resistance and immunities to various old line diseases/funguses/bacteria/viruses/pests from the past. That resistance is probably going to be needed going into the future at some point guaranteed.
I completely understand that, but I also trust Monsanto to fully intentionally destroy crops that could save us in order to improve next year's margins.