In big cities there are a lot of people who, at least for a big part of the year, spend all their lives only inside their home apartment and inside their work office.
If someone had been willing to spend many times more money on a base in Antarctica, it could have been built to have a much greater interior space and with much more comfortable facilities, so that for the people living inside it there would not have been significant differences between living there and living in some big city of the Earth, especially now, when with modern communications they can speak face-to-face with anyone else on the Earth, at any time.