The big IT firms syphon off all the talent with compensation these fridge and supermarket companies can't match. You won't find much talent there. Who is brilliant with computers and would want to work there?
But look also at how underfunded the basic blocks of IT are, how open-source is left to fend for itself. It is the whole culture of modern IT to hack things together and not make them well-defined and reliable.
That may have been true 3+ years ago, but now there is a glut of tech people begging for jobs.
We've been telling people for years that naive threat modeling was going to bite everybody one day. And finally, here we are.