I think this is the important question. To everyone who is complaining while using Ubuntu for free: People whose software you use for free don't owe you anything.
So just as they made it popular, they can make it unpopular. People like me will simply post on our blogs and social media that they should not install Ubuntu. A typical Ubuntu user is not that high on the tech scale, and they listen to people like me for suggestions on which distro.
Cut the pipeline that feeds into it.