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I agree with this in general, but there are exceptions. For example, it would be nice to know immediately if a new change has caused your conversion rate to drop precipitously for some reason, so that you can turn it back off and take a minute to see if you can figure out why before you lose a full day's worth of revenue.

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Agreed- seeing real-time changes are helpful to respond to drop-offs or spikes.

Also, if you are aware of the general trend of Tuesdays being higher traffic/results than Saturdays (to take his Etsy example) and don't take those to heart around product decisions, then watching real-time numbers to respond to changes as they happen can help you hop on waves with supplemental content or messaging.

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