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Comment by dang | Hacker News Reader

They're taking pre-orders. Obviously the product doesn't exist yet. The tech is real.

You can like or dislike generated images (if that's what they are—I haven't looked) but this post has nothing to do with scamming anyone, and given the wealth of technical information in the thread, including a video showing the product under development, it seems like a weird claim to arrive at.

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Et tu, dang?

You don't see how this is misleading or fradulent (i.e. definition of a scam) in any way? A realistic image of someone wearing the glasses that don't exist yet, without disclosing it?

Scam in this context would mean selling people a product or technology that won't ever exist. This is the opposite of that.

If they don't deliver the product in the image they've shown, Q1 2027, will you admit its a scam then? What would it take?

It's absolutely clear that if they're using AI generated images, they haven't even gotten a physical design of the product they're trying to sell.

You're condemning them for spending all their time making the product work instead of...focusing on their website? Bit strange to call someone a scammer for doing the opposite of what scammers do.

On the other side of it, I've been following Brilliant Labs' Halo smartglasses since they were announced last summer, with a shipping date of "November 2025"... which soon became "Q4 2025", then every two weeks since then has been another delay. As of October we finally confirmed that nearly a dozen people had received units.

So yeah, I don't think it's unwarranted to be skeptical when somebody shows an AI render and says "we'll ship this within 6 months".

Skepticism about shipping date is normal, especially for something novel and hard. Calling people fraud without evidence is just bad.

AI generated imagery of their product, without disclosure is not evidence?

let's circle back q2 2027 when these glasses are delivered to you.

That's every product launch ever... if it's not been built yet, you're always looking at a render/photoshop/fake

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