It reinforces partisan identity in language. You can’t talk to someone about AI if they stop listening the moment you say AI. Same if you want to shape the narrative around SI datacenters.
Which is them confirming your point - an attempt to manipulate opinion, through language shift.
[0] https://www.businessinsider.com/openai-ai-data-centers-rebra...
It reminds me of the way that regional and class accents encode identity - it always comes back to “what tribe are you?”