That is often exactly what is meant. The problem of running Ethernet through existing structures has spawned a bunch of tools, including glow-in-the-dark "fish tape."
The process is often brutal, and looks like tug-of-war when it takes a couple men to pull the bundle through a couple 90 degree turns. As such, we have "plenum" cable, which is much tougher than typical patch cable, because the latter would just get shredded inside the structure, or snap when pulled with a few hundred lbs of force.
None of these tools are new (well, the glow fish sticks I think are a recent innovation) or unique to ethernet. Electrical wire is installed the same way, eg. in conduit. There's even a special lube for making your wire slide through the conduit easier.
A fellow engineer had to wire (Ethernet) an office, but he didn't have the silicon-based lubricant, so he bought vegetable lard at the corner shop... since there were conduits, it didn't really smell bad unless someone needed to replace a wire. It was surprising that no insect tried to eat the lard for the couple of years it lasted.