Yeah Ford killed the f150 lightning because it appealed to no one. Trades people didn't want to fuck with charging their vehicle. Normal people didn't want to pay 100k for a truck.

Their new one is very interesting. I wanted an electric truck when I bought my most recent one but just couldn't afford it. If it's 30k for the base, figure 40k with bells and whistles. That makes it super attainable with a decent trade.