"'We have a more informed class of college consumers,' said Bonnie Snyder, founder of Kerrigan College Planning in Lancaster, Pa. 'Everyone today knows someone who went to college and ended up with a career that didn't justify the cost. They see college as a more risky investment.'"
Yep. More and more of us know more and more examples of college graduates who live in their parents' basements because they can't support themselves with their college diploma. It's time to be more discerning consumers of higher education.
Colleges try to confuse the issue of their value with imaginary list prices subject to discounts ("scholarships") that mislead about what a college is actually worth. Here's an interesting link about how colleges are advised to set their prices by consulting firms, a link I learned about from a Harvard-trained economist and policy analyst:
http://www.maguireassoc.com/services-challenges/optimize-net...