The linked page simply has one extra hurdle; it requires an entrepreneur to first click on:

> Self-Employed? Solopreneur? NIST Has a Cybersecurity Guide Just for You.

then follow the steps already outlined i.e. click on the abstruse Small Business Cybersecurity: Non-Employer Firms (NIST Cybersecurity White Paper 50), which directs to an academic style page with the report.

If anything, the linked page makes it harder to find, since it requires an additional step.

Since this is intended for small business owners with a thousand competing priorities, hiding the guide between walls of text and down a rabbit hole of unfamiliar links and titles will result in significant drop-off.