- Am I a customer when I go into the shop?
- How about if I don't buy anything this time?
- When I receive a marketing email from the shop, based on my previous purchases, am I still a customer?
- How about 1 year later and I haven't bought anything, am I still a customer?
So when can I park there?
(obviously in the real world, there would be terms and conditions, but it's an interesting way to talk to clients about definitions in their data)