Newspeakish rebrand to bypass concerns and reset the conversation so any and all previous discussion becomes meaningless.

"Data centers? We don't have data centers. We have data campuses. Completely different animal. Like apples and oranges. Educate yourself before speaking you Russian bot."

Oh Orwell how prophetic you were.

That IPO must be in big enough trouble (especially after Altman decided to bemoan about personal computing) to warrant this kind of propaganda.