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It's not like Google had a choice. Asking AI is superior to browsing links in 90% of use cases, and they would have been disrupted otherwise.

Browsing a curated list of the worst SEO generated spam, sure. Anything is better. Wait for SEO advertising to come to AI summary.

Yeah but there is more competition in that space which might delay/slowdown the inevitable enshitification

It's already here, ask AI for a product recommendation and it will recommend whichever company has the highest Reddit astroturfing budget.

Google search became considerably worse around 2019 when they started using LLMs for indexing, which make it ignore keywords it deemed "irrelevant".