Yes, and? What's the point you're trying to make? Social media does capture the bulk of attention and it's okay to use it to criticise social media practices themselves. What's wrong with that?
As Microsoft’s Prime Unifying Scientist in the Office of the Chief Technology Officer (which one has to presume includes AI) and then feeding social media, is an interesting way to try change the status quo.
Responsible criticizing can benefit from deep knowledge.
I would much rather that role lie with someone who feels conflicted than with a cheery true believer