In this case there's even more of that because AI has so many negatives for society too. Those will take time to deal with. It's not just about the message. In that sense the market is not really there yet. People have to see the value in this and they will do it in their own time.
Microsoft is putting a lot of pressure on this 'adoption' but it causes resentment at work, people don't like to be told what to do, especially by a vendor.