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Ryzen and EPYC have been doing crazy kickflips since around 2018 in both value and performance. Since Ryzen 3000/Zen 2 things hit parity on IPC generally, and Ryzen 5000/Zen 3 and beyond has just been total crush mode. Especially after 3d cache was intro'd.

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For me, it was core count, price and energy efficiency (especially after a hefty power limit reduction that costs barely any performance). Intel made faster single cores most of the time, but at ridiculous power consumption and lower total core count.

Zen 1's $/perf was so good. After I booted a freshly-unboxed Zen box and ran some benchmarks for work (RIP on-prem server rooms), I bought a bunch of $AMD at the next market open, for about $12 IIRC. It's shocking to me it took almost a decade for AMD to outsell Intel, the value proposition was evident on day 1.

Intel has always been better at marketing and sales than AMD. I'd say, it still is and that continues to be AMD's weak point. In my opinion, it should be doing better than it is given the state Intel is in currently.

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