Yeah this is the real issue. Ironically Nespresso pods are probably more environmentally friendly even if thrown in the trash and not recycled because the real environmental burden comes from the coffee itself and those pods are highly efficient in terms of how little coffee is consumed per shot.

I still drink coffee regularly so am not going to say people should stop doing what I continue to do but it's worth it for coffee drinkers to be thoughtful about the impact of their consumption.

"This machine used 99% less plastic over its lifetime, but it still uses some plastic, so why bother?"

"You say reducing plastic is good for the environment, but then you drink coffee which is bad for the environment, so you shouldn't bother even reducing plastic"

"EVs still use energy that's been generated from gas, even if its a lot less, so you might as well just drive a diesel powered pick up truck"