Hard to imagine all the combined various bob spend is really very cheaper than a single better placement. You have to imagine this also puts downward pressure on those nyt placement prices and upward pressure on bobs.
The New York Times doesn't have to bullshit because people want to use it, thus it's a more trustworthy advertising point.
https://fair.org/home/20-years-later-nyt-still-cant-face-its...