Imagine DuckDuckGo but with no ads and good results every time instead of 90% of the time… absolute game changer.
EDIT: put another way; if you think ads don’t work on you, you’re just not aware enough. Ads work on everyone —in the moment and otherwise- and search ads are the most effective ads in history.
That’s why Google is explicitly built around using their money printer to pay into a long list of “bets”, hoping to find the next money printer before people realize how insidious this one is.