Last night at a social outing I had to explain to a project manager who is supposedly an AI expert that the side project I run as a community resource can't be entirely free because it costs me non-trivial amounts of money due to its success. She was unaware that things like bandwidth, or email, or compute could cost anything. She even asked me what compute is. She even started with "I mean, I know you pay for the domain, but... What else?".

Even people working close to us seem to have no conception of the economics of the web. Kagi is, practically speaking, an activist's service. Most people only respond to direct incentives. It's how we got to where we are now. I would expect this uphill battle almost naturally at this point.

How many of those people don’t use an ad blocker? I know a lot of people who put up with that web experience, and it boggles the mind. I digress. It’s not as if showing ads has somehow funded a better search experience, if anything ads go up and quality goes down is what I see. I pay for YT Premium. I would also pay for ad-free, more controllable, Google Search.

Maybe it’s a situation where the frog slowly got boiled, or maybe we have rose tinted nostalgia glasses and search is actually better now than it used to be? Even with ad blockers, they’re determined to ram shopping/promoted results into unrelated queries and I’m fed up using verbatim mode. You used to at least get Wiki results fairly high up, no longer it seems. And every software-related search returns GeekForGeeks slop instead of the actual docs. And they wonder why traffic is going to agents?

I mean, I think for average internet user the existing free alternatives are more than good enough.