Shocking! College professor reveals hidden secrets of news headlines.

You don't hear much about the opposite, there should really be a term for it.

If a trustworthy author explains everything in the title I don't have to read their article.

Full title: "SHOCKING! College professor reveals hidden secrets of news headlines. Can you guess? Examining the efficacy of clickbait detection training and news literacy"

TLDR:This study deployed both a survey and an experiment to examine how news literacy and clickbait training affect clickbait detection and engagement with clickbait via clicking, reading, and sharing. Research shows that news-literate readers are better at detecting clickbait and other false news content, and the results reported here support these findings.

Aptly-named study headline