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You can consider adding in a small amount of js that tracks if a person actually engages with the content before "counting" their view. Eg, did they stay on the page for more than 15 seconds.

Youtube wont count a view until you watch for some percentage of the video. Maybe consider something similar.

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Funnily enough, Youtube recently changed how they count views to be more in line with its competitors, so now they do count views as soon as the video starts playing.

Yeah I do have the JavaScript side in place, was just loathe to start totally owning this data instead of Fathom.

You could still have fathom own it, but create a sort of small proxy that takes in the view requests and then forwards them on to your instance behind the scenes. That way you can be responsible for counting who is actually a view and fathom can own the data and do all the BI things.

Just my two cents, you'll figure out a good solution.

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