The average price paid for a full-size truck in the US is north of $65,000.
- https://www.theautopian.com/the-average-full-size-truck-now-...
- https://www.ceicdata.com/en/united-states/new-vehicle-averag...
- https://www.theautopian.com/the-average-full-size-truck-now-...
- https://www.ceicdata.com/en/united-states/new-vehicle-averag...
That said, these numbers DO exclude luxury pickups like the Denali, King Ranch … which would send the average even higher.
I think median, agriculture-excluded would be more representative.
Granted, that's still pushed up by loaded in-town trophy trucks without a spot of mud on them.