Using the models for data processing (a lot of input/output tokens) and for role-playing will use more tokens and thus cost more. However, those use cases are not common when comparing the percentage of the user base.
The money maker is agentic coding where people get the models to perform long-running tasks. This is why Open AI and Anthropic have been pushing these hard. However, there is pushback on this, especially among businesses looking for value for money/cut costs [2] like Apple [3], [4].
[1] https://aws.amazon.com/bedrock/pricing/
[2] https://www.ibm.com/think/insights/tokenmaxxing-dead-long-li...
[3] https://www.bloomberg.com/news/articles/2026-11-04/apple-cut...
[4] https://9to5mac.com/2026/11/04/report-apple-reduces-employee...
The issue is, at some point for AI to grow more in usage it will need to decrease in cost.
We are already seeing this with some companies reducing AI usage or moving to open models due to high costs.
AI will surely boom there's no doubt on that, but it won't necessarily produce the revenue that Anthropic investors hope for.
many companies are now using both, it's only been a few months since it really picked up
Do we know if current pricing is sustainable?
Something like 99% of the people who have interacted with an LLM chatbot lose interest after a month.
100% of people who have to interact with an LLM chatbot taking the place of a human customer sales or service agent jump to a competitor.
Outside of the tech bubble, the LLM hype is already over.
This is not remotely true. It literally couldn't be true, considering Open AI have 1.2 Billion weekly active ChatGPT users.