cultural misuse is code for "I don't like it because it might make something I like to do unprofitable, so I'm going to trick myself into a more palatable reason for hating this than that I am lazy and am afraid of change." Go read some history. Every time something begins to happen that changes the labour market so entrenched interests lose power and things get a lot more efficient you guys come out of the wood work and start moaning about "cultural misuse" or "inauthenticity". Basically insert nonsense here so that the person spouting the nonsense can keep lying to themselves about their real reasons for not wanting something.