> Usage credits purchased on or after December 7 will expire 12 months after the purchase date. Any unused amount after 12 months will be removed from your balance.
If 100% of their customers abandoned them December 7th because they did not like the idea, then it would be bad practice from a financial perspective.
Business is not unilateral, despite what many corporations apparently believe.
It is arguable that taking money for a service and then not providing it is immoral and unethical.
Only give us money more frequently, otherwise you might give us too much money, which we’ll happily keep without giving you what you originally paid for.
How often do gift cards lose their balance after 12 months? Seems like a bad deal for consumers.
Gift cards sometimes used to, but, in the US at least, the federal government and various states passed rules limiting expiration.
Maybe that'll be the ultimate outcome here.