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I'm sure they would point to the market-distorting high availability of (government-backed) loans as a factor in inflated book prices (and tuition, etc.). And to some degree, they'd be correct.

Maybe they believe that there is a higher long-term profit in having well-educated workers.

AEI is pro-capitalism / freedom, not pro-business, they also do a lot of work on the ridiculousness of the war on drugs. AEI is fairly consistently against distorted markets, I believe they were consulted on the recent Republican paper that came out against the copyright policies with regard to the DMCA and fair use.

Its not fair capitalism, students are forced to buy the books .

Saving money is business. As far as I know no capitalist in history likes being fleeced and when others do the fleecing it erodes confidence in the system. Never good for a true capitalist. Also, conservatives are not all alike. This appears more Libertarian than say, a neo-Christian group.