I would like to posit that as grammar dies, we execute the apostrophe first. Somehow, despite the simple rule of “this is never EVER used to show plurality”, it is almost exclusively used for that these days.
The loss of the distinction between lose and loose is killing me though.
You’re right that there are extremely rare exceptions (though even official sources like Purdue OWL and Chicago manual of style disagree on the finer points), but I will keep telling everyone you never, ever use it for plurality. I would be much happier seeing people type “there should’ve been WotLKs for users to choose between” than “I had three burger’s” on the very rare chance I see the former. I hope you’ll join me!
A bit off topic, but how would you react to her's or their's? Not real words, but the intention is clear, and possessive.