Just in the last 50 years, thanks to modern science, cannabis production has evolved heavily. This resulted in far more (ie 3-5x as much) THC concentration per kg of weed than in the 1970s. This is important if you are doing mass production because of transportation costs that go into the economics of any business at scale. But it also means that the cannabis plants of today have been heavily selected throughout the years. So having access to an 'OG' seed would certainly be valuable both for research and marketing purposes.

Initially their mainstay customers were dedicated stoners with high tolerances that only were interested in the strongest strains/products. But this ended up disenfranchising more casual users who had bad experiences using products that were way too strong for them.

They seem now to be coming around to the realization that there is a large market to be had of "lite" users who just want an occasional buzz. Likely much larger than the "stoner" market (by head count, not necessarily by revenue)

So rather continue in the direction of 50mg edibles and ultra potent strains, they have been moving towards 1mg edibles and high CBD/low THC strains.

Of course the strong stuff is still available, but their overall offerings have greatly diversified from just a few years ago.

I too often get the low-THC-high-CBD strains from time to time, depends on the situation really. Most important is how it taste for me though, I think most clubs here stopped aiming for "Maximum THC regardless of everything else" since a long time back.