Complain all you want about the monopolists, and I do think you're right to do so, but a lot of their power comes from and is aimed at defeating the overwhelming flood of spam.

Mail, then emails, then home phones, then cell phones, then texts, then social media have been gradually rendered less and less usable by bad actors systematically abusing every single tool we try to use to communicate with one another to steal from us, lie to us, and manipulate our beliefs, and we'll just keep inventing and discarding new ways of communicating until we reckon with this.