Yes, but it’s happening. Open models run on local hardware is the least-bad version of this. I’m glad you’re able to avoid it all, but for people who can’t, this is the next best thing.
Rejecting it entirely is the least bad option. Supporting local models is not only antisocial, it's inferior in terms of results. If you want to be obsolete on multiple axes, use local models.
The only same option is societal rejection. It's time for legislation and lobbying.