They need less than $20/month though. Probably just a free tier with ads. That gets you google.
There's so much ad money to go around. It currently fuels Meta and Google. Let's say Anthropic and OpenAI enter the field and take a slice. That's a fine business, sure. But does it justify the state of the market?
And at what cost to the underlying quality of the product and its utility, and will that cost be acceptable to the end users?