In that regard, its not about risk. Yes, using 3rd party API for your business model is risky, but thats a secondary effect. The major issue is than the future of the company, and any promises and investments done is completely dependent on that third-partys' whims. To some degree, your even in less control than if you were employed for the 3rd party company, as there are employment laws to protect employees, but no laws in place to protect you against changes by the 3rd party to the API.
He goes on to say something like: Risk fuels capitalism and the marked, uncertainty grinds it to a halt
[0] http://en.wikipedia.org/wiki/Nate_Silver#Book
Edit: I forgot to tie this in to what we where talking about :) As I see it, relying on someone else (with out any guarantees) is not just risky but uncertain. You can't really know how likely it is that they will change down the road. Doesn't mean it can't work out though..
http://unreasonable.is/opinion/entrepreneurs-are-scientists/ https://news.ycombinator.com/item?id=5042525
As I mention in my post, the issue is that these Web 2.0 companies don't offer support contracts, and don't have a formalized API that guarantee backwards compatibility. THAT is the problem. We ALWAYS bought a support contract whenever we integrated with an API. The support contract gave us some legal rights, but these days there are no such legal rights, and that is what is really risky.
It's amazing how much businesses often depend on single sources for services, TLD's is a great example.
Now if a company patents a specific warhead that only they can make and you decide to make a rocket launcher that is made specifically to launch rockets with those warheads and no other warheads are compatible with your launcher and suddenly the source company decides that their warheads suck anyways, you just lost your business.
My Takarov can fire any type of 7.62×25mm Takarov ammunition, albiet some is better than others. If it could only fire a specific type of surplus ammo that might not longer be available tomorrow, my gun could end up being useless in a blink of an eye.