Open a restaurant.
Is it a McDonalds?
Yes -> you instantly have lots of customers
No -> you don't have lots of customers
People know McDonald's. They don't know your random new chain.
This is called a moat.
People know McDonald's. They don't know your random new chain.
This is called a moat.
It would be a moat if something prevented others from establishing their brand in the same fashion, which we can see is not the case from the multitude of other successful international fast food brands.