That might be more of a statement about what you've dealt with than about United. Their primary concern seems to be splitting you from your money, and only incidentally do they give a damn about the rest of your experience, whether it's about refunds or switching flights or another step. To give one example: I've seen them go out of their way to trick you into getting travel credit instead of a refund to the original form of payment for a fully refundable ticket. And correcting that is a hassle, especially if you were in a hurry trying to buy another ticket.