Ice age was the preferred senario of the Doomday crowd back then.
http://sweetness-light.com/archive/newsweeks-1975-article-ab...
My grandfather subscribed to Reader's Digest and kept every one of them, in a tall neat stack that reached to the ceiling next to the toilet. There were more from as far back as the 50's in a little cubby hole between the toilet and bathtub. We lived with him for a year in the 80's, and I read a huge number of those; I was convinced the return of the ice caps was imminent, and quite excited about the prospect.
I read quite a bit about the nuclear winter debate, and nothing in the popular press about warming until the 90s. I know from what I have read that papers on warming were published as early as the 40s, but in the popular immagination, cooling was expected, and any human effects would be catastrophic cooling from a nuclear exchange.