The branding for music products is embarrassing. But I strongly suspect that is because most of the consumer are in fact in their early teens.
From my limited experience (working in a record store, giving guitar lessons, touring with a band), the biggest purchasers of these items seem to be men in their 20s and middle-age married men with kids trying to recapture some of their youth or introduce their children to music they love.
That said, I'd like to see where Zed buys his pedals (guitar center?), because most of pedals that I've seen have pretty tame names, like the popular Korg series of effects pedals, or technical names, like Behringer CL9 or Boss AD3. The only one that I use that come close to what he describes have been ones from Death by Audio, and they're so great that I don't mind the funny names.