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(segment.io co-founder here) - you integrate with one analytics API on the server-side - those events are sent to segment.io servers. you then pick your favorite analytics services (mixpanel, kissmetrics, etc) and we'll transform and route your server-side events there without you having to write and push new analytics code.

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Does it keep intact original request host names and such, or do all requests appear to come from your servers? Also what about mixpanels user stream functionality - would this break stuff like that? I can see the value prop and usefulness of this, but it is just another fee on top of a fee, in a way.

server-side events are best used in conjunction with the client-side libraries (via analytics.js). For example, you can use analytics.js to load the GoSquared javascript library to keep track of referrers / concurrents on the page, etc. Then you can turn on Mixpanel to keep track of events that happen server-side, such as "Payment Processed", etc ..

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